{"id":12982,"date":"2023-11-23T11:37:38","date_gmt":"2023-11-23T11:37:38","guid":{"rendered":"https:\/\/elizyazilim.com\/blog\/?p=12982"},"modified":"2023-12-19T07:12:21","modified_gmt":"2023-12-19T07:12:21","slug":"pr-ajanslari-ve-reklam-ajanslari-arasindaki-farklar","status":"publish","type":"post","link":"https:\/\/elizyazilim.com\/blog\/pr-ajanslari-ve-reklam-ajanslari-arasindaki-farklar\/","title":{"rendered":"Pr Ajanslar\u0131 Ve Reklam Ajanslar\u0131 Aras\u0131ndaki Farklar"},"content":{"rendered":"\n

Yeniden merhabalar bug\u00fcn biraz ak\u0131llardaki kar\u0131\u015f\u0131klar\u0131, yanl\u0131\u015f bilgileri giderelim tazelenelim do\u011frular\u0131 nelerdir \u00f6\u011frenelim \u00f6ncelikle pr nedir reklam nedir bunlara bir bakal\u0131m\u2026<\/p>\n\n\n\n


PR Nedir?<\/p>\n\n\n\n

Public Relations (Halkla \u0130li\u015fkiler)
Halkla ili\u015fkiler bir i\u015fletmenin, kurumun ya da \u00f6rg\u00fct\u00fcn ba\u011flant\u0131 kurdu\u011fu ya da kurabilece\u011fi kimselerin anlay\u0131\u015f, sempati ve deste\u011fini elde etmek ve bunu devam ettirmek i\u00e7in yapt\u0131\u011f\u0131 s\u00fcrekli ve \u00f6rg\u00fctlenmi\u015f bir y\u00f6netim fonksiyonudur. Temelinde ikna, retorik, alg\u0131 kavramlar\u0131 yatmaktad\u0131r. K\u0131sa tan\u0131m\u0131yla, kurumlar\u0131n kitlelerle ileti\u015fim kurmak amac\u0131yla y\u00fcr\u00fctt\u00fckleri, pro-aktif ve re-aktif olarak s\u00fcrd\u00fcr\u00fclebilen, kamu yarar\u0131 esas al\u0131narak devam ettirilen d\u00fczenli faaliyetlerdir. <\/p>\n\n\n\n


Reklam Nedir?<\/p>\n\n\n\n

“insanlar\u0131 g\u00f6n\u00fcll\u00fc olarak belli bir davran\u0131\u015fta bulunmaya ikna etmek, belirli bir d\u00fc\u015f\u00fcnceye y\u00f6neltmek, dikkatlerini bir \u00fcr\u00fcne hizmete, fikir ve kurulu\u015fa \u00e7ekmeye \u00e7al\u0131\u015fmak, onunla ilgili bilgi vermek, ona ili\u015fkin g\u00f6r\u00fc\u015f ve tutumlar\u0131n\u0131 de\u011fi\u015ftirmelerini veya belirli bir g\u00f6r\u00fc\u015f\u00fc ya da tutumu benimsemelerini sa\u011flamak amac\u0131yla olu\u015fturulan; ileti\u015fim ara\u00e7lar\u0131ndan yer ya da s\u00fcre sat\u0131n almak yoluyla sergilenen ya da ba\u015fka bi\u00e7imlerde \u00e7o\u011falt\u0131l\u0131p da\u011f\u0131t\u0131lan ve bir \u00fccret kar\u015f\u0131l\u0131\u011f\u0131 olu\u015fturuldu\u011fu belli olan (di\u011fer bir deyimle parasal destek sa\u011flayan ki\u015fi ya da kurulu\u015flar\u0131n kimli\u011fi a\u00e7\u0131k olan) duyuru”dur.<\/p>\n\n\n\n


PR AJANSLARI, REKLAM AJANSLARI NELER YAPAR?<\/p>\n\n\n\n


Pr ajanslar\u0131 medya ili\u015fkileri, itibar y\u00f6netimi, alg\u0131 y\u00f6netimi, kriz ileti\u015fimi gibi pek \u00e7ok ileti\u015fim s\u00fcrecini stratejik bi\u00e7imde ele al\u0131r ve bu do\u011frultuda \u015firketlerin daha bilin\u00e7li olarak hareket etmelerini sa\u011flar. Yer ald\u0131klar\u0131 sekt\u00f6rlere g\u00f6re pazar\u0131 de\u011ferlendirir buna g\u00f6re bir imaj ve itibar olu\u015fturmalar\u0131n\u0131 ve korumalar\u0131n\u0131 sa\u011flar. Ya\u015fanabilecek krizler veya kriz an\u0131nda planlar\u0131n\u0131 yapar maddi ve manevi kay\u0131plar\u0131n \u00f6n\u00fcne ge\u00e7meye gayret eder. Marka fark\u0131ndal\u0131\u011f\u0131n\u0131 ve markan\u0131n sadakatini art\u0131r\u0131r.
Pr Ajanslar\u0131n\u0131 Olu\u015fturan Ekip<\/p>\n\n\n\n

  1. Strateji Ekibi<\/li>
  2. Editoryal Ekip<\/li>
  3. Medya ili\u015fkileri ekibi<\/li>
  4. Raporlama ekibi<\/li>
  5. Kreatif ekip<\/li>
  6. M\u00fc\u015fteri ili\u015fkileri ekibi<\/li><\/ol>\n\n\n\n

    Reklam ajans\u0131, bir \u015firketin veya markan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc (ve dolay\u0131s\u0131yla gelirini) art\u0131rmaya \u00e7al\u0131\u015fan en \u00f6nemli i\u015f ortaklar\u0131ndan biridir. Reklam ajanslar\u0131, sat\u0131\u015f \u00f6ncesi ara\u015ft\u0131rmalardan gerekti\u011finde sonu\u00e7lar\u0131n raporlanmas\u0131na kadar t\u00fcm s\u00fcreci kontrol ederek markan\u0131n b\u00fcy\u00fcmesine katk\u0131da bulunur. Kurumsal kimlik, Grafik tasar\u0131m, Marka konumland\u0131rma, Sosyal Medya Y\u00f6netimi, Web Site\/Mobil Uygulama, Prod\u00fcksiyon, A\u00e7\u0131k Hava Reklamlar\u0131 gibi hizmetleri i\u00e7inde bar\u0131nd\u0131r\u0131r.
    \n Reklam Ajanslar\u0131n\u0131 Olu\u015fturan Ekip<\/p>\n\n\n\n

    1. Web Tasar\u0131m\u0131 <\/li>
    2. Grafik Tasar\u0131m\u0131 <\/li>
    3. Sosyal Medya Uzman\u0131<\/li>
    4. Metin Yazar\u0131<\/li>
    5. Art Direkt\u00f6r <\/li>
    6. Kreatif Direkt\u00f6r<\/li>
    7. Proje Y\u00f6neticisi<\/li>
    8. Seo Uzman\u0131<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"

      Yeniden merhabalar bug\u00fcn biraz ak\u0131llardaki kar\u0131\u015f\u0131klar\u0131, yanl\u0131\u015f bilgileri giderelim tazelenelim do\u011frular\u0131 nelerdir \u00f6\u011frenelim \u00f6ncelikle pr nedir reklam nedir bunlara bir bakal\u0131m\u2026 PR Nedir? Public Relations (Halkla \u0130li\u015fkiler) Halkla ili\u015fkiler bir i\u015fletmenin, kurumun ya da \u00f6rg\u00fct\u00fcn ba\u011flant\u0131 kurdu\u011fu ya da kurabilece\u011fi kimselerin anlay\u0131\u015f, sempati ve deste\u011fini elde etmek ve bunu devam ettirmek i\u00e7in yapt\u0131\u011f\u0131 s\u00fcrekli ve… Okumaya devam et Pr Ajanslar\u0131 Ve Reklam Ajanslar\u0131 Aras\u0131ndaki Farklar<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":13006,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[413,419,380,407],"tags":[186,139,248,420,444,187,255,165,169,447,446],"class_list":["post-12982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ankara-dijital-pazarlama-ajansi","category-ankara-reklam-ajanslari","category-ankara-sosyal-medya-ajanslari","category-dijital-reklam-ajansi","tag-ankara-reklam-ajansi","tag-ankara-web-tasarim","tag-ankara-web-tasarim-fiyatlari","tag-dijital-ajans","tag-dijital-pazarlama","tag-eliz-yazilim-tasarim","tag-web-tasarim-fiyatlari","tag-web-tasarim-trendleri","tag-web-yazilim","tag-web-yazilim-nedir","tag-yazilim","entry"],"yoast_head":"\nPr Ajanslar\u0131 Ve Reklam Ajanslar\u0131 Aras\u0131ndaki Farklar | Eliz Yaz\u0131l\u0131m<\/title>\n<meta name=\"description\" content=\"PR stratejileri 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