{"id":12789,"date":"2021-06-10T06:08:16","date_gmt":"2021-06-10T06:08:16","guid":{"rendered":"http:\/\/elizyazilim.com\/blog\/?p=12789"},"modified":"2021-06-10T06:08:18","modified_gmt":"2021-06-10T06:08:18","slug":"sosyal-medya-tasarimi-nasil-yapilmali","status":"publish","type":"post","link":"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/","title":{"rendered":"Sosyal Medya Tasar\u0131m\u0131 Nas\u0131l Yap\u0131lmal\u0131?"},"content":{"rendered":"\n<p><strong>Sosyal medya tasar\u0131m\u0131 <\/strong>markan\u0131z\u0131\n\u00f6n plana \u00e7\u0131karmak i\u00e7in en b\u00fcy\u00fck nimetlerden biri. Foto\u011fraflar, resimler,\ninfografik gibi i\u00e7erikler sosyal medya ak\u0131\u015f\u0131nda en \u00e7ok yer kaplayan tasar\u0131mlara\n\u00f6rnektir. Peki, i\u015fletmenizi \u00e7evrimi\u00e7i ortamda \u00f6ne \u00e7\u0131kartacak tasar\u0131mlar\u0131 nas\u0131l\nyapman\u0131z gerek?<\/p>\n\n\n\n<p><strong>Sosyal medya tasar\u0131m\u0131 <\/strong>ve\nilgin\u00e7, hedef kitlenin estetik alg\u0131s\u0131na uygun i\u00e7erik stratejisi bir arada\nkurgulan\u0131rsa, ba\u015far\u0131ya ula\u015fmak i\u015ften bile de\u011fildir. Takip\u00e7ilerinizin her\ni\u00e7eri\u011finizi b\u00fcy\u00fck bir merakla bekledi\u011fini ve payla\u015f\u0131mlar\u0131n\u0131zla etkile\u015fime\ngirdi\u011fini d\u00fc\u015f\u00fcn\u00fcn. Bunu yapmak o kadar da zor de\u011fil.<\/p>\n\n\n\n<p><strong>Neden Sosyal Medya Tasar\u0131m\u0131\n\u00d6nemlidir?<\/strong><\/p>\n\n\n\n<p><strong>Sosyal medya tasar\u0131m\u0131 <\/strong>\u00f6nemlidir,\n\u00e7\u00fcnk\u00fc insanlar g\u00f6rsellere daha iyi yan\u0131t vermeye haz\u0131rd\u0131r ve ara\u015ft\u0131rmalar,\ninsanlar\u0131n grafikleri normal g\u00f6nderilerden \u00e7ok daha fazla ilgin\u00e7 buldu\u011funu ve\netkile\u015fime girdi\u011fini g\u00f6stermektedir. Instagram, Pinterest ve Tumblr g\u00f6r\u00fcnt\u00fcleri\nbirincil i\u00e7erik olarak d\u00fc\u015f\u00fcn\u00fcr. Facebook ve Twitter\u2019da yay\u0131nlanan g\u00f6rseller de\ng\u00f6rselsiz i\u00e7eriklere g\u00f6re \u00e7ok daha fazla etkile\u015fim sa\u011flar. Sosyal medya\nkullan\u0131c\u0131lar\u0131n\u0131n g\u00f6rsel i\u00e7erik s\u00f6z konusu oldu\u011funda \u201cpayla\u015f\u201d, \u201cbe\u011fen\u201d veya\n\u201cfavorilere ekle\u201dyi t\u0131klamalar\u0131 \u00e7ok daha olas\u0131d\u0131r.<\/p>\n\n\n\n<p><strong>Sosyal Medya Payla\u015f\u0131mlar\u0131n\u0131z\u0131\nFarkl\u0131 Platformlar \u0130\u00e7in Optimize Edin<\/strong><\/p>\n\n\n\n<p>\u0130\u015fletme ve markalar\u0131n hedef\nkitlelerine ula\u015fmalar\u0131 i\u00e7in pek \u00e7ok farkl\u0131 kanallar\u0131 var. Facebook, Instagram,\nTwitter, YouTube, Linkedin gibi. Bu kanallar\u0131n hepsinde farkl\u0131 tipte\nkullan\u0131c\u0131lar var ve hepsi i\u00e7in ayr\u0131 tarz i\u00e7erikler kurgulanmas\u0131 gerekiyor.\n\u00d6rne\u011fin, farkl\u0131 \u015fehirlerde bayiler bulmaya \u00e7al\u0131\u015fan bir i\u015fletme oldu\u011funuzu\nd\u00fc\u015f\u00fcn\u00fcn. Bunun i\u00e7in Linkedin\u2019i daha aktif bir \u015fekilde kullanman\u0131z gerekecektir.\nDolay\u0131s\u0131yla, Linkedin \u00fczerinden daha i\u015f odakl\u0131 payla\u015f\u0131mlar yaparken, Instagram\n\u00fczerinden \u00fcr\u00fcn ve hizmetlerinize odaklanan i\u00e7erikler payla\u015fman\u0131z daha yararl\u0131\nolacakt\u0131r.<\/p>\n\n\n\n<p><strong>Profilinizde Tutarl\u0131 Bir\nG\u00f6rsel \u0130maj Olu\u015fturun<\/strong><\/p>\n\n\n\n<p>Profil resminizde ve kapak\ng\u00f6rselinizde kulland\u0131\u011f\u0131n\u0131z g\u00f6rseller renk, g\u00f6r\u00fcnt\u00fc, ruh hali ve metin yoluyla\nbirbirini tamamlay\u0131c\u0131 nitelikte olmal\u0131d\u0131r. D\u00f6nemsel kampanyalar i\u00e7in profil\nfoto\u011fraf\u0131n\u0131 ve kapak g\u00f6rselini de\u011fi\u015ftirmek de iyi bir se\u00e7enektir. Sayfan\u0131za\ngiren potansiyel m\u00fc\u015fterileri, sizin istedi\u011finiz \u015fekilde y\u00f6nlendirmeye\nyarayacakt\u0131r.<\/p>\n\n\n\n<p><strong>Farkl\u0131 Tarzda \u0130\u00e7erikler\nOlu\u015fturun<\/strong><\/p>\n\n\n\n<p>Farkl\u0131 i\u00e7erik tarzlar\u0131,\nmarkan\u0131z\u0131n \u00e7ok y\u00f6nl\u00fcl\u00fc\u011f\u00fcn\u00fc ve yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131 vurgulayacakt\u0131r. Ayn\u0131 mesaj\u0131 pek\n\u00e7ok farkl\u0131 i\u00e7erik ve tasar\u0131mla vermek, hedef kitlenin markay\u0131 alg\u0131lay\u0131\u015f\u0131n\u0131 da\nbelirleyecektir. A\u015fa\u011f\u0131daki i\u00e7erik \u00f6rneklerini \u00f6rnek olarak d\u00fc\u015f\u00fcnebilirsiniz:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130lham verici al\u0131nt\u0131lar<\/li><li>Sekt\u00f6rel ipu\u00e7lar\u0131<\/li><li>Yap\u0131lan etkinliklerle ilgili payla\u015f\u0131mlar<\/li><li>\u015eirket ruhunu ve ilkelerini anlatan payla\u015f\u0131mlar<\/li><li>\u0130nfografikler<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sosyal medya tasar\u0131m\u0131 markan\u0131z\u0131 \u00f6n plana \u00e7\u0131karmak i\u00e7in en b\u00fcy\u00fck nimetlerden biri. Foto\u011fraflar, resimler, infografik gibi i\u00e7erikler sosyal medya ak\u0131\u015f\u0131nda en \u00e7ok yer kaplayan tasar\u0131mlara \u00f6rnektir. Peki, i\u015fletmenizi \u00e7evrimi\u00e7i ortamda \u00f6ne \u00e7\u0131kartacak tasar\u0131mlar\u0131 nas\u0131l yapman\u0131z gerek? Sosyal medya tasar\u0131m\u0131 ve ilgin\u00e7, hedef kitlenin estetik alg\u0131s\u0131na uygun i\u00e7erik stratejisi bir arada kurgulan\u0131rsa, ba\u015far\u0131ya ula\u015fmak i\u015ften bile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12790,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[108,374,133],"tags":[],"class_list":["post-12789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sosyal-medya","category-sosyal-medya-tasarim","category-tasarim"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sosyal Medya Tasar\u0131m\u0131 Nas\u0131l Yap\u0131lmal\u0131? | Eliz Yaz\u0131l\u0131m<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sosyal Medya Tasar\u0131m\u0131 Nas\u0131l Yap\u0131lmal\u0131? | Eliz Yaz\u0131l\u0131m\" \/>\n<meta property=\"og:description\" content=\"Sosyal medya tasar\u0131m\u0131 markan\u0131z\u0131 \u00f6n plana \u00e7\u0131karmak i\u00e7in en b\u00fcy\u00fck nimetlerden biri. Foto\u011fraflar, resimler, infografik gibi i\u00e7erikler sosyal medya ak\u0131\u015f\u0131nda en \u00e7ok yer kaplayan tasar\u0131mlara \u00f6rnektir. Peki, i\u015fletmenizi \u00e7evrimi\u00e7i ortamda \u00f6ne \u00e7\u0131kartacak tasar\u0131mlar\u0131 nas\u0131l yapman\u0131z gerek? Sosyal medya tasar\u0131m\u0131 ve ilgin\u00e7, hedef kitlenin estetik alg\u0131s\u0131na uygun i\u00e7erik stratejisi bir arada kurgulan\u0131rsa, ba\u015far\u0131ya ula\u015fmak i\u015ften bile [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/\" \/>\n<meta property=\"og:site_name\" content=\"Eliz Yaz\u0131l\u0131m\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elizyazilim\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-10T06:08:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-10T06:08:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elizyazilim.com\/blog\/wp-content\/uploads\/en-faydali-sosyal-medya-ipuclari-nelerdir.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1264\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"elizyazilim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elizyazilim\" \/>\n<meta name=\"twitter:site\" content=\"@elizyazilim\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"elizyazilim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/\"},\"author\":{\"name\":\"elizyazilim\",\"@id\":\"https:\/\/elizyazilim.com\/blog\/#\/schema\/person\/05e4cbdd4aa2254d39b1c9ca61c2dc85\"},\"headline\":\"Sosyal Medya Tasar\u0131m\u0131 Nas\u0131l Yap\u0131lmal\u0131?\",\"datePublished\":\"2021-06-10T06:08:16+00:00\",\"dateModified\":\"2021-06-10T06:08:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/\"},\"wordCount\":487,\"publisher\":{\"@id\":\"https:\/\/elizyazilim.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elizyazilim.com\/blog\/wp-content\/uploads\/en-faydali-sosyal-medya-ipuclari-nelerdir.jpg\",\"articleSection\":[\"Sosyal Medya\",\"Sosyal Medya Tasar\u0131m\",\"Tasar\u0131m\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/\",\"url\":\"https:\/\/elizyazilim.com\/blog\/sosyal-medya-tasarimi-nasil-yapilmali\/\",\"name\":\"Sosyal Medya Tasar\u0131m\u0131 Nas\u0131l Yap\u0131lmal\u0131? 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Foto\u011fraflar, resimler, infografik gibi i\u00e7erikler sosyal medya ak\u0131\u015f\u0131nda en \u00e7ok yer kaplayan tasar\u0131mlara \u00f6rnektir. Peki, i\u015fletmenizi \u00e7evrimi\u00e7i ortamda \u00f6ne \u00e7\u0131kartacak tasar\u0131mlar\u0131 nas\u0131l yapman\u0131z gerek? 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