{"id":12672,"date":"2021-01-21T14:23:11","date_gmt":"2021-01-21T14:23:11","guid":{"rendered":"http:\/\/elizyazilim.com\/blog\/?p=12672"},"modified":"2021-01-21T14:23:13","modified_gmt":"2021-01-21T14:23:13","slug":"web-tasarim-mizanpajinda-gorsel-kimligin-onemi","status":"publish","type":"post","link":"https:\/\/elizyazilim.com\/blog\/web-tasarim-mizanpajinda-gorsel-kimligin-onemi\/","title":{"rendered":"WEB TASARIM M\u0130ZANPAJINDA G\u00d6RSEL K\u0130ML\u0130\u011e\u0130N \u00d6NEM\u0130"},"content":{"rendered":"\n<p>Kurumun kimli\u011fini ortaya \u00e7\u0131karan ve \u00f6\u011felerin kamuoyuyla\nsomut bir \u015fekilde ileti\u015fimini sa\u011flayan ileti\u015fim ara\u00e7lar\u0131, g\u00f6rsel kimli\u011fi\nolu\u015fturur. Markalar\u0131n sembolik olarak temsil edilmesine olanak sa\u011flayan g\u00f6rsel kimlik\nunsurlar\u0131 harf \u00fcslubu, simgeler, bi\u00e7imler, renkler gibi g\u00f6rsel anlat\u0131mlarla\nmarka ad\u0131na hat\u0131rlanabilirlik sa\u011flar. Kurum felsefesini hedef kitleye ideal bir\n\u015fekilde aktar\u0131m arac\u0131 olarak da kullan\u0131lan g\u00f6rsel kimlik, her \u00f6l\u00e7ekten\ni\u015fletmenin kurum imaj\u0131n\u0131n olu\u015fturulmas\u0131n\u0131 sa\u011flar. <\/p>\n\n\n\n<p><strong>G\u00f6rsel Kimlik ile\nPazar Konumland\u0131r\u0131lmas\u0131nda Do\u011fru Bir \u015eekilde Yer Al\u0131n<\/strong><\/p>\n\n\n\n<p>G\u00f6rsel kimlik \u00f6\u011feleri i\u00e7erisinde kurumsal kimlik, imaj,\nitibar, k\u00fclt\u00fcr, ileti\u015fim gibi \u00f6\u011feler bir arada bulunur. Kurum ve kurulu\u015flar\u0131n\nne yapt\u0131\u011f\u0131, ne satt\u0131\u011f\u0131, insanlara nas\u0131l davrand\u0131\u011f\u0131, ne s\u00f6yledi\u011fi gibi\neylemlerin b\u00fct\u00fcn\u00fcne g\u00f6rsel kimlik \u00f6\u011feleri ile yan\u0131t verilir. G\u00fcn\u00fcm\u00fczde bu imaj <strong>web tasar\u0131m\u0131<\/strong> sayesinde \u00e7ok daha geni\u015f kitlelere\nula\u015ft\u0131r\u0131l\u0131r. Kurulu\u015flar\u0131n insani \u00f6zelliklerinden in\u015fa edilen g\u00f6rsel\n\u00f6\u011feler, firmalar\u0131n pazar konumland\u0131r\u0131lmas\u0131na da olanak sa\u011flar. Kurulu\u015flar\u0131n\ni\u015faretleri, renk d\u00fczenlemeleri, tipografisi, logosu ve \u00e7ok daha fazlas\u0131 ile\nolu\u015fturulan g\u00f6rsel kimlik unsurlar\u0131 kurum k\u00fclt\u00fcr\u00fcn\u00fcn belirlenmesine ve\ngeli\u015ftirilmesine olanak sa\u011flar. <\/p>\n\n\n\n<p><strong>\u0130\u015fletmenizin\nBa\u015fkalar\u0131 Taraf\u0131ndan Nas\u0131l G\u00f6r\u00fcnmek \u0130stedi\u011fine Karar Verin<br>\n<br>\n<\/strong>G\u00f6rsel kimlik \u00f6\u011feleri kapsam\u0131nda bulunan ve <strong>web\ntasar\u0131m\u0131<\/strong> ile \u00e7ok daha geni\u015f kitlelere yay\u0131lan kurumsal kimlik\n\u00e7al\u0131\u015fmalar\u0131, i\u015fletmelerin ba\u015fkalar\u0131 taraf\u0131ndan nas\u0131l g\u00f6r\u00fcnmek istedi\u011fi hakk\u0131nda\nimajlar\u0131n\u0131n olu\u015fturulmas\u0131n\u0131 sa\u011flar. Kurumsal itibar olu\u015fturmak i\u00e7in profesyonel\nhizmetleriyle destek veren ajanslar, kurumun i\u00e7 ve d\u0131\u015f hedef kitlesini en iyi\n\u015fekilde etkileyecek g\u00f6rsel unsurlar\u0131 stratejik olarak y\u00f6nlendirir. Kurumun ad\u0131,\nlogosu, k\u0131sacas\u0131 kendisini kelimeler ve sembollerle nas\u0131l ifade etmek istedi\u011fi\nhakk\u0131nda \u00f6zg\u00fcn, yarat\u0131c\u0131 ve giri\u015fimci g\u00f6rsel kimlik unsurlar\u0131 olu\u015fturarak\ntasar\u0131m\u0131n her t\u00fcrl\u00fc alan\u0131ndan yararlanabilirsiniz. <\/p>\n\n\n\n<p><strong>Logolar, Harfler,\nSimgeler ve \u00c7ok Daha Fazlas\u0131yla Kurum \u0130maj\u0131n\u0131 Olu\u015fturun<\/strong><\/p>\n\n\n\n<p>Harf \u00fcslubu, simgeler, bi\u00e7imler, renkler gibi \u00f6\u011felerle kurum\nimaj\u0131n\u0131 olu\u015fturan <strong>web\ntasar\u0131m\u0131<\/strong> ajanslar\u0131, markalar\u0131n i\u00e7 mimarisinden logosuna, isminden\nantetli ka\u011f\u0131d\u0131na kadar kamuoyunun ula\u015fabilece\u011fi her t\u00fcrl\u00fc alanda g\u00f6rsel imaj\nolu\u015fturarak i\u015fletmelerin prestij de\u011ferini ve stillerini en iyi \u015fekilde yans\u0131t\u0131r.\nSunulan g\u00f6rsel kimlik hizmetleriyle markan\u0131z\u0131n sekt\u00f6rde ideal bir \u015fekilde\nkonumland\u0131rmas\u0131n\u0131 sa\u011flayan ajanslar, markan\u0131z\u0131n sekt\u00f6r\u00fcn \u00f6nc\u00fc firmalar\u0131\naras\u0131nda yer almas\u0131n\u0131 sa\u011flar. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurumun kimli\u011fini ortaya \u00e7\u0131karan ve \u00f6\u011felerin kamuoyuyla somut bir \u015fekilde ileti\u015fimini sa\u011flayan ileti\u015fim ara\u00e7lar\u0131, g\u00f6rsel kimli\u011fi olu\u015fturur. Markalar\u0131n sembolik olarak temsil edilmesine olanak sa\u011flayan g\u00f6rsel kimlik unsurlar\u0131 harf \u00fcslubu, simgeler, bi\u00e7imler, renkler gibi g\u00f6rsel anlat\u0131mlarla marka ad\u0131na hat\u0131rlanabilirlik sa\u011flar. Kurum felsefesini hedef kitleye ideal bir \u015fekilde aktar\u0131m arac\u0131 olarak da kullan\u0131lan g\u00f6rsel kimlik, her \u00f6l\u00e7ekten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12673,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334,2,141,336,335,116],"tags":[],"class_list":["post-12672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ankara-web-tasarim","category-design","category-destek","category-domain","category-e-ticaret","category-haber"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WEB TASARIM M\u0130ZANPAJINDA G\u00d6RSEL K\u0130ML\u0130\u011e\u0130N \u00d6NEM\u0130 | Eliz Yaz\u0131l\u0131m<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elizyazilim.com\/blog\/web-tasarim-mizanpajinda-gorsel-kimligin-onemi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEB TASARIM M\u0130ZANPAJINDA G\u00d6RSEL K\u0130ML\u0130\u011e\u0130N \u00d6NEM\u0130 | Eliz Yaz\u0131l\u0131m\" \/>\n<meta property=\"og:description\" content=\"Kurumun kimli\u011fini ortaya \u00e7\u0131karan ve \u00f6\u011felerin kamuoyuyla somut bir \u015fekilde ileti\u015fimini sa\u011flayan ileti\u015fim ara\u00e7lar\u0131, g\u00f6rsel kimli\u011fi olu\u015fturur. Markalar\u0131n sembolik olarak temsil edilmesine olanak sa\u011flayan g\u00f6rsel kimlik unsurlar\u0131 harf \u00fcslubu, simgeler, bi\u00e7imler, renkler gibi g\u00f6rsel anlat\u0131mlarla marka ad\u0131na hat\u0131rlanabilirlik sa\u011flar. Kurum felsefesini hedef kitleye ideal bir \u015fekilde aktar\u0131m arac\u0131 olarak da kullan\u0131lan g\u00f6rsel kimlik, her \u00f6l\u00e7ekten [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elizyazilim.com\/blog\/web-tasarim-mizanpajinda-gorsel-kimligin-onemi\/\" \/>\n<meta property=\"og:site_name\" content=\"Eliz Yaz\u0131l\u0131m\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/elizyazilim\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-21T14:23:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-21T14:23:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elizyazilim.com\/blog\/wp-content\/uploads\/2101-eliz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1113\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"elizyazilim\" \/>\n<meta name=\"twitter:card\" 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Kurum felsefesini hedef kitleye ideal bir \u015fekilde aktar\u0131m arac\u0131 olarak da kullan\u0131lan g\u00f6rsel kimlik, her \u00f6l\u00e7ekten [&hellip;]","og_url":"https:\/\/elizyazilim.com\/blog\/web-tasarim-mizanpajinda-gorsel-kimligin-onemi\/","og_site_name":"Eliz Yaz\u0131l\u0131m","article_publisher":"https:\/\/www.facebook.com\/elizyazilim\/","article_published_time":"2021-01-21T14:23:11+00:00","article_modified_time":"2021-01-21T14:23:13+00:00","og_image":[{"width":1113,"height":595,"url":"https:\/\/elizyazilim.com\/blog\/wp-content\/uploads\/2101-eliz.jpg","type":"image\/jpeg"}],"author":"elizyazilim","twitter_card":"summary_large_image","twitter_creator":"@elizyazilim","twitter_site":"@elizyazilim","twitter_misc":{"Yazan:":"elizyazilim","Tahmini okuma s\u00fcresi":"2 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