{"id":12368,"date":"2020-02-20T15:44:16","date_gmt":"2020-02-20T15:44:16","guid":{"rendered":"http:\/\/elizyazilim.com\/blog\/?p=12368"},"modified":"2020-02-20T15:50:17","modified_gmt":"2020-02-20T15:50:17","slug":"dijital-pazarlamada-icerik-tanitimi","status":"publish","type":"post","link":"https:\/\/elizyazilim.com\/blog\/dijital-pazarlamada-icerik-tanitimi\/","title":{"rendered":"Dijital Pazarlamada \u0130\u00e7erik Tan\u0131t\u0131m\u0131"},"content":{"rendered":"\n<p>Dijital pazarlamada en de\u011ferli unsurlardan bir tanesi i\u00e7erik\ntan\u0131t\u0131m\u0131 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. \u0130\u00e7erik tan\u0131t\u0131m\u0131 web sitelerin ve\nbloglar\u0131n en de\u011fer verdi\u011fi unsurdur. \u00c7\u00fcnk\u00fc siteye kullan\u0131c\u0131 giri\u015fi,\nkullan\u0131c\u0131n\u0131n sitede kalma s\u00fcresi vb. bu i\u00e7eriklerin kalitesine ba\u011fl\u0131d\u0131r. SEO\nuzmanlar\u0131 taraf\u0131ndan i\u00e7eriklerin haz\u0131rlanmas\u0131 kadar, bu i\u00e7eriklerin tan\u0131t\u0131m\u0131na\nimtina g\u00f6sterilmesi gerekti\u011fini vurgulamaktad\u0131r. <strong>Web tasar\u0131m firmalar\u0131<\/strong> taraf\u0131ndan sitelerin haz\u0131rlanmas\u0131ndan sonraki\ns\u00fcre\u00e7, siteye i\u00e7erik eklenmesi ve bu i\u00e7eriklerin tan\u0131t\u0131lmas\u0131d\u0131r. <\/p>\n\n\n\n<p>Ancak bu sitelere eklenen i\u00e7eriklerin trafi\u011fi, her zaman\ni\u00e7eriklerin kalitesi ile ilgili olmayabilir. <strong>Dijital pazarlamada i\u00e7erik tan\u0131t\u0131m\u0131 <\/strong>i\u00e7in kullan\u0131lan pek \u00e7ok taktik\nbulunmaktad\u0131r. \u0130\u00e7eriklerin kalitesi, kullan\u0131c\u0131lara sa\u011flad\u0131\u011f\u0131 yarar ya da t\u00fcm\nyaz\u0131m kurallar\u0131na uygun olmas\u0131n\u0131n bu noktada asl\u0131nda pek de \u00f6nemi\nkalmamaktad\u0131r. \u0130\u00e7eri\u011fin daha geni\u015f bir kitleye ula\u015fmas\u0131 i\u00e7in farkl\u0131\nstratejilerin denenmesi ve emek harcanmas\u0131 gerekmektedir. Ayr\u0131ca i\u00e7erik\ntan\u0131t\u0131m\u0131 zamana ba\u011fl\u0131 bir unsurdur. <\/p>\n\n\n\n<p>Peki <strong>dijital\npazarlamada i\u00e7erik tan\u0131t\u0131m\u0131<\/strong> nas\u0131l sa\u011flan\u0131r, bu taktiklere g\u00f6z atal\u0131m.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sosyal medya kanallar\u0131n\u0131 kullanarak i\u00e7erik tan\u0131t\u0131m\u0131<\/strong><\/li><\/ul>\n\n\n\n<p>\u00dccretsiz bir y\u00f6ntem olarak sunulabilecek sosyal medya ayn\u0131\nzamanda \u00fccretsiz bir i\u00e7erik tan\u0131t\u0131m arac\u0131d\u0131r. Dijital pazarlama siteleri\ntwitter, instagram, facebook gibi sosyal medya kanallar\u0131 \u00fczerinden kendilerine\nsayfa a\u00e7arak ve belirli bir takip\u00e7i kitlesi elde ederek i\u00e7eriklerini\ntan\u0131tabilirler. Ayr\u0131ca zaten hali haz\u0131rda sosyal medya hesab\u0131 olanlar\u0131n,\ntakip\u00e7i say\u0131lar\u0131n\u0131 art\u0131rmak amac\u0131 ile \u00e7al\u0131\u015fmalar yapmalar\u0131 da gerekmektedir.\nKullan\u0131lan bu y\u00f6ntem ayn\u0131 zamanda organik oldu\u011fundan Google\u2019\u0131n ilgisini\n\u00e7ekecektir.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sekt\u00f6re g\u00f6re i\u00e7erik tan\u0131t\u0131m\u0131<\/strong><\/li><\/ul>\n\n\n\n<p><strong>Dijital pazarlamada\ni\u00e7erik tan\u0131t\u0131m\u0131 <\/strong>i\u00e7in kullan\u0131lacak y\u00f6ntemlerden bir di\u011feri de sekt\u00f6rde yer\nalan pop\u00fcler platformlarda boy g\u00f6stermektedir. Bu platformlara katk\u0131da\nbulunursan\u0131z i\u00e7eriklerinizin tan\u0131t\u0131m\u0131n\u0131 da kolay bir \u015fekilde sa\u011flayabilirsiniz.\nPlatformlara kat\u0131lmak ve buralarda tan\u0131nmak i\u00e7in yorum yapman\u0131z gerekecektir.\nKendi i\u00e7eriklerinizin platformda payla\u015f\u0131lmas\u0131, bu platformda kendinize bir\nde\u011fer katmak i\u00e7in var oldu\u011funuz izlenimi uyand\u0131raca\u011f\u0131ndan katk\u0131da bulunman\u0131z\nelzemdir.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mevcut i\u00e7eriklerin g\u00fcncellenmesi<\/strong><\/li><\/ul>\n\n\n\n<p>Sitenizde uzun zamand\u0131r var olan i\u00e7eriklerinizi\ng\u00fcncelleyerek de hedef kitle \u00fczerinde kal\u0131c\u0131 etkiler b\u0131rakabilirsiniz. Bunun\ni\u00e7in \u00f6ncelikle hedef kitlenizi ortaya koymal\u0131, daha sonra bu hedef kitlenin\nilgisini \u00e7ekici i\u00e7erikler haz\u0131rlamal\u0131s\u0131n\u0131z. Hali haz\u0131rda yer alan\ni\u00e7eriklerinize g\u00f6rseller, videolar ekleyerek de i\u00e7eriklerinizi\nzenginle\u015ftirebilirsiniz. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlamada en de\u011ferli unsurlardan bir tanesi i\u00e7erik tan\u0131t\u0131m\u0131 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. \u0130\u00e7erik tan\u0131t\u0131m\u0131 web sitelerin ve bloglar\u0131n en de\u011fer verdi\u011fi unsurdur. \u00c7\u00fcnk\u00fc siteye kullan\u0131c\u0131 giri\u015fi, kullan\u0131c\u0131n\u0131n sitede kalma s\u00fcresi vb. bu i\u00e7eriklerin kalitesine ba\u011fl\u0131d\u0131r. SEO uzmanlar\u0131 taraf\u0131ndan i\u00e7eriklerin haz\u0131rlanmas\u0131 kadar, bu i\u00e7eriklerin tan\u0131t\u0131m\u0131na imtina g\u00f6sterilmesi gerekti\u011fini vurgulamaktad\u0131r. Web tasar\u0131m firmalar\u0131 taraf\u0131ndan sitelerin haz\u0131rlanmas\u0131ndan sonraki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12371,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[334,2,108,118,356,119],"tags":[227,165,169],"class_list":["post-12368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ankara-web-tasarim","category-design","category-sosyal-medya","category-frontpage-article","category-web-tasarim-ankara","category-images","tag-web-tasarim-ankara","tag-web-tasarim-trendleri","tag-web-yazilim"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dijital Pazarlamada \u0130\u00e7erik Tan\u0131t\u0131m\u0131 | Eliz Yaz\u0131l\u0131m<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elizyazilim.com\/blog\/dijital-pazarlamada-icerik-tanitimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital Pazarlamada \u0130\u00e7erik Tan\u0131t\u0131m\u0131 | Eliz Yaz\u0131l\u0131m\" \/>\n<meta property=\"og:description\" content=\"Dijital pazarlamada en de\u011ferli unsurlardan bir tanesi i\u00e7erik tan\u0131t\u0131m\u0131 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r. \u0130\u00e7erik tan\u0131t\u0131m\u0131 web sitelerin ve bloglar\u0131n en de\u011fer verdi\u011fi unsurdur. \u00c7\u00fcnk\u00fc siteye kullan\u0131c\u0131 giri\u015fi, kullan\u0131c\u0131n\u0131n sitede kalma s\u00fcresi vb. bu i\u00e7eriklerin kalitesine ba\u011fl\u0131d\u0131r. SEO uzmanlar\u0131 taraf\u0131ndan i\u00e7eriklerin haz\u0131rlanmas\u0131 kadar, bu i\u00e7eriklerin tan\u0131t\u0131m\u0131na imtina g\u00f6sterilmesi gerekti\u011fini vurgulamaktad\u0131r. 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